Who Is Lee McIntyre?
Before we get into my review on Lee McIntyre's Instant Internet Lifestyle product, I thought it would be important to give you a little background about him.
Lee McIntyre is one of the emerging Internet Marketing super stars who in four short years has established himself as a major force in the "Make Money Online" industry. A former school teacher from Newcastle, England, Lee has tried many different ways to earn a living on the Internet and has learned from his experience. Fortunately for his many followers, he has been sharing his experience with them and is teaching them how they can also be successful online. Lee loves to teach and now instead of teaching in a high school, he is is is showing aspiring Internet Marketers how they,too, can make a good living online. His motives are simple: The more people he can help become successful, the more his reputation as an authority will grow as will his list of customers. Success breeds success.
As a result, Lee's been able to build his build a six-figure monthly business with sights set on soon expanding it to seven figures. So.....
What Makes Lee McIntyre Different From All The Other "Gurus?"
Lee uses what he refers to as the "Seven Rules of Momentum" to guide his business strategy. In summary, they are:
Lee tells you exactly how he makes money online and shows you via videos,audios, and transcripts exactly how you can do it. He holds nothing back from you. A lot of other "Gurus" will hold something back--their "secret sauce," but not Lee. He really wants you to succeed.
Next, Lee shares with you what he feels is the best way to honestly make the most money online--by selling your own information products.Many new Internet marketers cannot imagine developing their own products and as a result never try it. But as Lee demonstrates, it's actually a lot easier than you might think. And once you try it, subsequent efforts become easier and easier. The benefits of selling your own information products are great--the profits are greater and you get to keep most of them. There are no real inventory concerns. Shipping costs are minimal, limited to CD's or a Special Report, and most of the time you can charge the buyer for shipping and handling costs. You can provide instant delivery by enabling customers to download the product from your website.
Lee does not spend a lot of time or money trying to generate traffic. No SEO, PPC, PPV, Social media, forums, etc. Instead he recruits an army of affiliates to promote his products for him and they do all the legwork generating traffic for his sites. His simple strategy is ingenious.
Next, he provides some real context to the often-used phrase "The Money Is In the List." His strategy is to develop a list of BUYERS in a particular niche whom you can sell other products to repeatedly via email. A lot of other Internet marketers will tell you this, but Lee's strategy is spot on: You should develop a relationship with your email list based on giving them valuable information and products. As such, your objective should be on the back end offers after you have acquired your customers' names and addresses and respect. To do so, your front-end offer should be of such a good value that customers can't pass it up. How do you do that? By making the product really good and pricing it really low, as you'll soon see. Then you provide these new customers valuable content, much of which is free. Pretty soon the people on your list will be looking forward to receiving your emails. You'll emerge from the pack of other Internet Marketers as someone who consistently delivers value and is not just trying to sell stuff all the time. Makes sense, doesn't it?
And here's something really interesting. Lee tells you how to automate your business, continually generating new customers through hiring more staff, either internal or external. He's developed a management system that is easy for employees to follow and really works.I should point out that this system evolved after much trial and error--and you will be the beneficiary of Lee's experience.
The first of Lee's products I'm reviewing is Instant Internet Lifestyle,which I describe in detail in subsequent posts.
Lee McIntyre is one of the emerging Internet Marketing super stars who in four short years has established himself as a major force in the "Make Money Online" industry. A former school teacher from Newcastle, England, Lee has tried many different ways to earn a living on the Internet and has learned from his experience. Fortunately for his many followers, he has been sharing his experience with them and is teaching them how they can also be successful online. Lee loves to teach and now instead of teaching in a high school, he is is is showing aspiring Internet Marketers how they,too, can make a good living online. His motives are simple: The more people he can help become successful, the more his reputation as an authority will grow as will his list of customers. Success breeds success.
As a result, Lee's been able to build his build a six-figure monthly business with sights set on soon expanding it to seven figures. So.....
What Makes Lee McIntyre Different From All The Other "Gurus?"
Lee uses what he refers to as the "Seven Rules of Momentum" to guide his business strategy. In summary, they are:
- Give First, Sell Second--Start your relationship with your customers by giving them tons of value. Use a high-quality product initially for a low price and free content later to build a strong relationship that will result in their looking forward to receiving your emails. You'll be more successful with upsell offrers and make more money per customer in the long run.
- Never Stop Believing In Yourself--Most Internet Marketers fail because they get discouraged and give up. But patience and persistance with the proper guidance will bear fruit.
- Acknowledge That The "Easy Button" Doesn't Exist-- Every day I get emails from "Gurus" touting their latest scheme to get rich without doing much work. I know that everyone reading this knows what I'm talking about. How about those $37 offers for a piece of software that will generate thousands of dollars overnight on Clickbank? Lee's advice: Forget about 'em!
- Build Deep Foundations If You Want a Big Business--If you're pre-occupied with making a quick buck, you'll never hit the Big Time.
- Go Deeper, Not Wider--You'll make more money in the long term if, when you find a profitable niche, you build more sites within it as opposed to moving horizontally to other niches. In other words, when you strike oil, build other oil wells nearby, not in the next state.
- Choose "Passionate" Markets, Not Hobby Markets--You can still make money in a hobby market, but not as much as you can in a market where people are desparate to find a solution for their problem.
- Stop Making Excuses and Move Forward Sooner Than Later--It's better to take action than to wait and try to get everything "perfect" before you move forward. You learn more through experience than by studying everthing to death.
Lee tells you exactly how he makes money online and shows you via videos,audios, and transcripts exactly how you can do it. He holds nothing back from you. A lot of other "Gurus" will hold something back--their "secret sauce," but not Lee. He really wants you to succeed.
Next, Lee shares with you what he feels is the best way to honestly make the most money online--by selling your own information products.Many new Internet marketers cannot imagine developing their own products and as a result never try it. But as Lee demonstrates, it's actually a lot easier than you might think. And once you try it, subsequent efforts become easier and easier. The benefits of selling your own information products are great--the profits are greater and you get to keep most of them. There are no real inventory concerns. Shipping costs are minimal, limited to CD's or a Special Report, and most of the time you can charge the buyer for shipping and handling costs. You can provide instant delivery by enabling customers to download the product from your website.
Who Needs Traffic?
Lee does not spend a lot of time or money trying to generate traffic. No SEO, PPC, PPV, Social media, forums, etc. Instead he recruits an army of affiliates to promote his products for him and they do all the legwork generating traffic for his sites. His simple strategy is ingenious.
Next, he provides some real context to the often-used phrase "The Money Is In the List." His strategy is to develop a list of BUYERS in a particular niche whom you can sell other products to repeatedly via email. A lot of other Internet marketers will tell you this, but Lee's strategy is spot on: You should develop a relationship with your email list based on giving them valuable information and products. As such, your objective should be on the back end offers after you have acquired your customers' names and addresses and respect. To do so, your front-end offer should be of such a good value that customers can't pass it up. How do you do that? By making the product really good and pricing it really low, as you'll soon see. Then you provide these new customers valuable content, much of which is free. Pretty soon the people on your list will be looking forward to receiving your emails. You'll emerge from the pack of other Internet Marketers as someone who consistently delivers value and is not just trying to sell stuff all the time. Makes sense, doesn't it?
And here's something really interesting. Lee tells you how to automate your business, continually generating new customers through hiring more staff, either internal or external. He's developed a management system that is easy for employees to follow and really works.I should point out that this system evolved after much trial and error--and you will be the beneficiary of Lee's experience.
The first of Lee's products I'm reviewing is Instant Internet Lifestyle,which I describe in detail in subsequent posts.
